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What is account quality?

Account Quality is a dedicated tool for monitoring and enhancing compliance with Facebook’s Advertising Policies, Commerce Policies, and other terms and conditions. It also allows users to track feedback effectively.

To prevent the display of low-quality or potentially harmful ads and to safeguard the platform’s integrity, Account Quality serves as a trusted hub for individuals, organizations, and businesses alike.

This tool evaluates ads based on Facebook’s Advertising Policies and oversees advertiser activities. Additionally, it can restrict or disable accounts that violate Advertising Policies, Facebook Community Standards, Instagram Community Guidelines, or other Facebook terms and conditions.

Within Account Quality, you can review the status of business accounts, ad accounts, commerce accounts, catalogs, and Pages flagged for non-compliance with Advertising Policies, Commerce Policies, or other standards.

You can link an ad account, commerce account, catalog, or Page to your Facebook or business account. When viewing these accounts through Account Quality, you can:

Discover the steps to take if your account or Page is restricted or disabled.
Review feedback scores.
Request a review of ads or assets you believe were unfairly rejected.
Monitor the status of rejected ads or items in your product catalog, if applicable.

Factors affecting the quality of Facebook advertising accounts

The quality of a Facebook advertising account is evaluated based on several factors, including:

Account History: Newly created accounts typically have lower quality scores compared to accounts with a long-standing history of good compliance.
Engagement Rate: The level of user interaction with your ads, including likes, comments, shares, and clicks, directly affects the quality score.
Ad Content: Engaging ad content that is relevant to the target audience and complies with Facebook’s policies will be rated higher.
Ad Frequency: Displaying ads too frequently can annoy users and lower the quality score.
Relevance Score: The relevance between your ad, the target audience, and the keywords you are targeting.

How to check the quality of a Facebook ad account?

To check the quality of a Facebook advertising account, you can follow these steps:

Review the account quality score: Go to Facebook Account Quality in Facebook Business Manager. Here, you can view policy violations and the trust level of the account. Accounts with multiple warnings or violations typically have lower quality scores.
Check advertising history: Review the history of campaigns run on the account. High-quality accounts usually have a stable history of activity with minimal bans or warnings for policy violations.
Assess account features and limits: Some accounts have restrictions on budgets, ad quantity, or ad-running capabilities. Higher-quality accounts tend to have fewer restrictions and offer more features.
Verify payment status: Ensure the account has no payment-related issues. Accounts with declined or failed payments may have lower quality.
Monitor feedback from ads: If the account’s ads receive negative feedback, such as spam reports or policy violations, the account quality will be impacted.
Use Facebook blueprint: Check if the account has followed Facebook Blueprint courses and guidelines. Accounts with knowledge of advertising best practices and adherence to guidelines generally maintain higher quality.

These steps will help you assess the quality of a Facebook advertising account and ensure it’s stable enough to run effective campaigns.

How can I improve my Facebook ad quality?

To improve the quality of your Facebook ads, you can apply the following strategies:

Ensure that your ad content resonates with your target audience and addresses their needs. Use high-quality images or videos, captivating headlines, and clear descriptions.
Use Facebook’s targeting tools to precisely reach the right audience. You can create custom audiences based on interests, behaviors, and demographics for better performance.
Conduct A/B testing with different ad versions to identify what works best. Test elements like images, headlines, descriptions, and call-to-action (CTA) to find the most effective combination.
Ensure your landing page aligns with your ad content and provides a smooth user experience. A fast-loading, user-friendly page can significantly boost conversion rates.
Use Facebook Ads Manager to track campaign performance. Adjust budgets, tweak targeting, or optimize content based on real-time data insights.
Read and adhere to Facebook’s ad policies to avoid issues. Policy violations can lower ad quality and may even result in ad disapproval or account suspension.
Encourage natural engagement by posting valuable and engaging content on your Facebook page. High-engagement content can improve your ad’s quality score.

By applying these methods, you can boost the quality of your Facebook ads and achieve better results in your ad campaigns.

Building a high-quality Facebook advertising account

Include your business name, address, phone number, website, and a detailed description of your products/services.
Use high-quality profile and cover photos. Create a professional impression and capture users’ attention.
Share useful information, attractive promotions, and interactive posts to build a community and increase followers.
Whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales, know your objectives.
Choose the right ad format, whether it’s image ads, video ads, posts, carousel ads, etc., select the most appropriate type.
Use Facebook’s ad creation tools, Craft professional ads and manage them with ease.

Engaging headline, keep it short, concise, and intriguing. Persuasive content, highlight the benefits of your product/service using simple and clear language. Clear call to action: “Buy now,” “Sign up,” “Learn more,” etc. High-quality images/videos: Visually illustrate your product/service in a compelling way. Test different variations: Find the most effective ad version.

Use demographic criteria like age, gender, location, language, etc. Target based on interests and behaviors that users have liked and their online activities. Create custom audiences from your current customer list, website data, or Facebook engagement. Use lookalike audiences to find people similar to your current customers.

Maintaining a quality Facebook advertising account

Regularly update account information

Ensure that contact information, addresses, and descriptions are always accurate and up to date.
Check and update payment information to avoid advertising interruptions.
Add or remove administrators as needed and assign appropriate permissions.

Comply with Facebook’s advertising policies

Avoid prohibited content such as discrimination, scams, adult content, etc.
Ensure that images and videos comply with copyright regulations and do not contain sensitive content.
Do not target restricted groups with your ads.
Adhere to regulations regarding promotional and discount advertisements.

Check and remove ineffective ads

Regularly monitor ad performance: Use Facebook Ads Manager to track key metrics such as click-through rate (CTR), conversion rate, cost per conversion (CPA), etc.
Pause or remove underperforming ads: If an ad is not delivering the expected results, pause or remove it to avoid wasting your budget.
Analyze the causes of poor performance: It could be due to the ad content, target audience, or other factors. Adjust your advertising strategy accordingly.

Testing different advertising strategies

Create multiple versions of ads with different elements (headlines, images, content, call to action) and compare their performance to find the best version.
Expand or narrow down your target audience to identify the most suitable potential customer group.
Facebook offers various ad placements (News Feed, right column, Instagram, Audience Network, etc.). Experiment to find the placement that works best for you.
Find the optimal budget to achieve your advertising goals without wasting money.

By continuously testing and optimizing, you can ensure that your Facebook ad account always operates efficiently and delivers the best results.

Having a quality Facebook advertising account is the key to unlocking success in online business. Apply the knowledge and strategies shared in this article to optimize your Facebook ad performance.

Rent high-quality Facebook advertising accounts

Are you facing challenges with advertising on Facebook? Accounts being frequently locked, ineffective ads, or simply no time to manage them on your own?

Don’t worry, we have the perfect solution for you! Our Facebook advertising account rental service offers the following benefits:

Quick and effective targeting: With optimized accounts that have a good track record, your ads can easily reach the right audience, increasing conversion rates and maximizing profits.
Save time and effort: No need to spend time creating and nurturing accounts; you can focus on developing your products and services.
Avoid the risk of account lockouts: Our accounts are professionally managed, ensuring compliance with Facebook policies, so you can advertise with peace of mind, without interruptions.
Expert support: Our team is always ready to provide advice and answer any questions you may have during the service.

Let AdHubAgent accompany you on your online journey with Quality Facebook advertising account rental services.